Description

Who we are: 

Born Licensing is a licensing agency focused on making the licensing process easier across a broad range of areas.

Our licensed advertising division is focused on the licensing of characters, clips and IP in advertising campaigns. We work with the greatest film, TV, animation and video game Licensors from around the globe and the advertising agencies that wish to license their IP in their campaigns. 

Our Born to License division has expanded our services to companies that offer products and services across a broad range of sectors such as apparel, health and beauty, food and beverage, publishing, fashion accessories, digital products and many more. 

We have decades of licensing experience, having worked with all major Licensors including Disney, Warner Bros. Discovery, Mattel, Hasbro, Universal Studios and hundreds more.

Our CEO David Born has worked in licensing for most of his career. He has an undeniable passion for licensing and is a strong advocate for the broad range of benefits that licensing offers.

Role Overview

We are looking for an experienced and commercially driven Licensing Manager to join the Born Licensing team. This is a pivotal role at the heart of our licensed advertising business, responsible for managing client projects end-to-end, driving revenue against clear targets, and delivering exceptional results for advertising agencies, their clients, and rights holders alike.

This is a hands-on role for someone who thrives in a fast-paced, creative environment and is passionate about licensing, brand partnerships, and delivering exceptional results for clients and rights holders alike.

Key Responsibilities

Project Management & Campaign Delivery

• Own and manage licensed advertising projects from initial brief through to full campaign delivery, serving as the primary point of contact for advertising agencies and clients.
• Familiarise yourself with all rights holders’ property portfolios, understanding do’s and don’ts’ for their characters/clips
• Develop an understanding of how each rights holder reviews and processes licensed advertising opportunities including their key stakeholders, turnaround times and brand assurance processes.
• Research and identify suitable characters, clips, and IP in response to advertising agency briefs, presenting well-considered licensing options with clarity and confidence.
• Develop and manage detailed project timelines, ensuring all internal and external stakeholders meet agreed milestones and deadlines.
• Manage all submissions and approvals via licensor platforms such as MediaBox and LAS, liaising directly with rights holders’ brand assurance teams to secure timely sign-off.
• File and document all submissions and approvals via Born Licensing’s internal tracking systems, ensuring trackers are kept up to date. 
• Demonstrate the value Born Licensing provides to advertising agencies, clients, and Rights Holders alike by streamlining the resource-heavy approvals process and seeking creative solutions where necessary.  
• Attend and lead project calls, production meetings, and WIP sessions, maintaining clear documentation and follow-through on all action items.
• Produce post-campaign summary decks for licensors, capturing final assets and campaign outcomes.
• Assist in payment process, setting up agencies and Rights Holders on each other’s vendor/supplier platforms and chasing for payments where necessary. 

Revenue Targets & Commercial Performance

• Take ownership of market revenue targets within the Born Licensing business, proactively managing pipeline and activity to consistently meet or exceed goals.
• Track and report on commercial performance, providing regular updates to senior leadership on deal status, revenue forecasting, and key metrics.
• Identify and pursue opportunities to grow existing client relationships, maximising revenue potential within each account.
• Support the negotiation of licensing agreements, working within established frameworks to achieve favourable commercial outcomes for the business.

Client & Licensor Relationship Management 

• Compile and maintain a list of advertising agencies that we want to work with – setting up introduction meetings and Licensing Workshops when requested. 
• Build and maintain strong, trust-based relationships with advertising agencies, brand clients, and rights holders worldwide.
• Act as a reliable and knowledgeable partner to clients, providing expert guidance on the licensing process, usage rights, and campaign execution.
• Request testimonials from agencies upon successful campaign completion and identify opportunities to celebrate and share campaign wins.
• Arrange appropriate gifts or recognition for agency and brand partners to mark campaign launches and milestones.

B2b Marketing & Lead Generation 

• Add new contacts to Born Licensing’s mailing list. 
• Assist with creating content for Born Licensing’s social media channels & comms
• Compile press releases for licensing industry when we have new work/important news to share
• Create blogposts and case studies for Born Licensing’s website 
• Maintain supplies of Born Licensing’s branded marketing material (e.g. brochures/branded bags/comp slips etc.)

Reporting, Quality & Continuous Improvement

• Provide regular reporting to senior leadership on project status, revenue performance, pipeline activity, and key account developments.
• Maintain accurate and up-to-date records across all active projects, ensuring clear visibility for the wider team at all times.
• Identify opportunities to improve internal processes, workflows, and tools to enhance efficiency and campaign quality.
• Stay across industry trends, rights holder developments, and emerging opportunities within the licensed advertising space, sharing insights with the team proactively.

Essential Skills:

• Minimum 2+ years’ experience in licensing, entertainment, advertising, or a related commercial role.
• Proven track record of managing projects to successful completion within agreed timelines and budgets.
• Experience in an account management role
• Demonstrated experience working to and achieving revenue or commercial targets.
• Excellent communication and presentation skills, with confidence engaging clients, agencies, and rights holders at all levels.
• Strong organisational skills with outstanding attention to detail and the ability to manage multiple complex projects simultaneously.
• Experience with licensor approval platforms (e.g. MediaBox, LAS) or similar project/rights management systems.
• Commercially minded with strong judgment and the ability to prioritise effectively in a fast-moving environment.
• Collaborative team player with the ability to work independently and across multiple time zones.
• Passion for licensing, brand partnerships, and the creative industries.

Ideal Traits

• Professional, confident, and approachable
• Naturally organised and process-driven
• Persistent and thoughtful in follow-up
• Detail-orientated 
• Commercially minded with strong judgment
• Collaborative and comfortable working across teams and time zones
• Curious and eager to learn

What We Offer

• Opportunity to gain broad experience across licensing, advertising, and marketing.
• Collaborative global team.
• Flexibility and autonomy in day-to-day work.
• Clear career growth path within licensing.

Hours: Full time

Location: US, remote working

Salary: $60,000

About Born Licensing

Founded in 2014, Born Licensing enables advertising agencies to create standout creative campaigns, by facilitating access to a broad range of compelling entertainment brands for leverage. The organisation brokers deals with the rights holders of well-loved, iconic properties and manages the entire licensing process from start to finish. Owner David Born previously held managerial licensing roles at major entertainment firms in London and Melbourne.

We work with a range of rights holders including: Paramount, Hasbro, Mattel, Sesame Workshop, MGM, Universal Studios, Disney, Warner Bros. and many more.

For more information visit http://bornlicensing.com.