Description

Job Description
Our client is a trusted sports betting, casino, and virtual games platform for Nigeria's coolest players, looking to hire a Products & Promotions

Manager

Role Overview:

As the Products & Promotions Manager, you will oversee and optimize all product offerings, including Sportsbook, Casino, Virtuals, Real-Life Simulated Matches, and Games. Your core responsibility is to ensure our products and promotions remain competitive, engaging, and aligned with user expectations while maintaining profitability and brand sustainability. You will drive product innovation, conduct competitor and user journey reviews, develop compelling promotional offers, and implement industry-leading features that enhance player experience and retention. You will work closely with the Head of Marketing to ensure all product features and promotions align with overall business and marketing objectives.

Key Responsibilities:

Product Management & Optimization
• Own and oversee the entire product suite-Sportsbook, Casino, Virtuals, Real-Life Simulated Matches, and Games.
• Collaborate with the Head of Marketing to align product features with acquisition and retention strategies.
• Continuously review and enhance product features, usability, and player experience to ensure industry-leading innovation.
• Conduct in-depth competitor analysis to identify gaps, trends, and winning strategies.
• Work with the tech and UX teams to define, recommend, and implement new features that improve player engagement.
• Analyze player behavior and journey data to optimize site navigation, betting flows, and feature placements.

Promotions & Offers Management
• Develop and manage all promotional campaigns, including free bets, deposit bonuses, cashback, free spins, and VIP rewards.
• Set clear, competitive, and responsible bonus structures, ensuring they drive acquisition, retention, and reactivation without overexposing the brand.
• Define and enforce T&Cs, qualification criteria, and wagering requirements for all offers.
• Work closely with the CRM & Retention team to launch personalized and targeted promotions.
• Monitor promotion performance, adjust offers based on real-time data, and report insights for continuous optimization.

Market Research & Competitive Analysis
• Conduct regular market analysis to track emerging trends, player behavior, and promotional innovations.
• Benchmark product and promotion offerings against competitors to maintain a market-leading position.
• Identify new revenue opportunities through product innovation and differentiated promotions.

Risk & Profitability Management
• Evaluate and forecast the financial impact of all promotions and bonuses, ensuring profitability and risk mitigation.
• Work with the finance and risk teams to optimize bonus structures and limit potential abuse.
• Monitor fraudulent activities and bonus exploitation, recommending strategies to protect the brand while keeping offers exciting for genuine players.

Reporting & Performance Analysis
• Provide weekly, monthly, and quarterly reports detailing product and promotional performance.
• Deliver clear insights and recommendations based on data-driven analysis to enhance business performance.
• Present reports to management and stakeholders, identifying key trends, opportunities, and areas for improvement.
• Track player engagement, conversion rates, and promotional ROI, ensuring continuous optimization.

Collaboration & Cross-Functional Coordination
• Work closely with Marketing, CRM, Tech, UX, Compliance, and Customer Support to ensure seamless execution of promotions and product updates.
• Liaise with the Affiliate & Acquisition teams to develop exclusive promotional offers that attract high-value players.
• Ensure compliance with regulatory and responsible gaming policies when designing promotions